About Xinsight

Xinsight (pronounced [zin-site]) is a network consulting firm. That means that smaller projects might only require myself, but I can tap into an international network of researchers to quickly build a team to handle larger projects.


Jason Moore

I started Xinsight in 2003 to fill a need I saw in the marketplace: to efficiently bring customer insight early into the design process. My background is in philosophy and programming. As I found the most interesting problems in programming related to people and the use of technology, I moved into usability, interface design, and eventually obtained a master's degree in IT Product Design at the Mads Clausen Institute for Product Innovation at the University of Southern Denmark.

I have worked extensively in the medical field, and have organized and conducted studies in Canada, the United States, Denmark, Germany, China and Japan. I use video to capture customer's stories and the richness of the environment where products are used. I then use this video in workshops with design teams to collectively analyze and interpret it. I don't believe in writing reports that just sit on shelves, or dictating to design teams as to what they should build. I prefer to play the role of the Socratic mid-wife by bringing customer's stories and experiences into the design process, and helping design teams give birth to wonderful new products.

iphone apps

Deutsch Meister App Icon

Deutsch Meister

Build up your German!

Self-Hypnosis App Icon


Helping you to visualize and realize your goals.

BigNames App Icon


An extra-large, easy-to-read contact list.

Cosmos Timer App Icon

Cosmos Timer

Create short, medium and long-term timers.

GoSwedish App Icon


A friendly introduction to Swedish.

Happiness Application Icon


A Guided Meditation